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Switching Off

What is the future of free-to-air TV?

Tom Elliott says the future of free-to-air television looks bleak.

The 3AW Drive host said the rise of Foxtel and internet television spelled the end.

It follows news profits for Channel 7 and Channel 10 have taken a major hit."

I honestly think, at best, they've got five to 10 years before they come so irrelevant and shut down," Tom Elliott said on Thursday

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But Dave Taylor, Managing Director of the Ink Agency and brand strategist, is more optimistic and believes things will settle down.

"There was a panic to try and address Netflix before it even arrived," Mr. Taylor said.

He believes the video rental industry has suffered much more than free-to-air TV has.

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