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Gippsland tourism up

Gippsland tourism up

2019 a record year for tourism in Gippsland

Gippsland's tourism industry is booming thanks to increasing visitor opportunities and strong marketing campaigns.

CEO of Destination Gippsland Terry Robinson said 2019 has been a record year.

"We had more than a million extra visitors come to Gippsland.

"So 7.3 million visitors, and that's the most ever.

"Importantly they then spent 8.4 million nights.

"So not only were they coming but they were staying in accommodation and spending in our cafes and restaurants, and visiting our awesome attractions."

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Mr Robinson said the region's visitor economy has never been as strong.

"It's probably an extra $100 million minimum a year.

"We're really pleased with that and that's where growing visitor numbers is part of the equation, and having them stay longer and spend more is equally as important.

"That's well over $100 million extra in value to the region."

Attendees to Destination Gippsland's annual general meeting last week heard about 2019 achievements, including the completion of the Gippsland Destination Management Plan, launch of the new brand campaign Gippsland – All kinds of wonder, and the development of a new website

Nick Murray whas been elected Chairman of the Board and Kylie Johnson is Chair of the Finance and Governance Committee.

They are joined by Neil Travers, Damien Gannon, Michelle Dickson, Nicola Pero and Paul Ashton as Board Directors. The Gippsland Local Government Network, Parks Victoria, Visit Victoria and Regional Development Victoria are also Observers to the Board.

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