Campaign encourages students to ditch sugary drinks
An innovative health campaign encouraging young people to ditch sugary drinks in favour of tap water has launched in the Latrobe Valley.
The H2WOAH campaign directly engages with high school students across the Latrobe Valley, encouraging them to think creatively about how tap water’s image can be overhauled, while also deglamourising the sugary drinks industry.
The Victorian Population Health Survey 2017 shows 13.9% of Latrobe Valley residents consume sugar-sweetened beverages every day, notably higher than the state average of 10.1%.
Sugary drinks include soft drinks, as well as cordials, energy drinks, sports drinks, flavoured milks and fruit drinks. Due to their sugar and kilojoule content, high consumption of these beverages can lead to tooth decay and obesity, along with an increased risk of diabetes, cardiovascular disease and some cancers.
Young males are among the highest consumers of sugary drinks, so making tap water a more appealing choice for teenagers is at the heart of the H2WOAH campaign, which has been developed by the Latrobe Health Assembly’s social marketing team, We Are Latrobe.