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Research into the listening habits of radio listeners from Morwell to Orbost in Gippsland Victoria has shown that more people are tuning into TRFM and Gippsland’s Gold than any other radio combo. The Xtra Insights Australia findings were released today.

The radio survey results show another fantastic result for ACE Radio.

The survey revealed that ACE Radio reaches 79,400 people every week in the region between Morwell and Orbost, or 58% of the population aged 10+.

TRFM and Gippsland’s Gold General Manager and ACE Group Content Director Mat Cummins said “I’m privileged to work with such a fantastic team in Gippsland who are leading the way with engaging content that continues to ensure our listeners and clients are hearing the best local radio from Morwell through to Orbost in Gippsland”. Mr Cummins noted that the Sale survey region was one of the most unique in Australia covering a distance of more than 220km from Morwell to Orbost but that the
TRFM and Gippsland’s Gold team rose to the challenge of making compelling radio for all listeners in the region.

TRFM remains a clear number 1 all people 10+ with 32.4% Station Listened To Most, but the biggest mover this survey was Gippsland’s Gold gaining 4.6 points to sit on 18% Station Listened To Most all people 10+.

Xtra Insights Sale (RA1) Radio Survey 1, 2019, Station Listened To Most 10+ Mon-Sun
Xtra Insights Sale (RA1) Radio Survey 1, 2019. Weekly Cume 10+ Mon-Sun

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